From Wikipedia, the free encyclopedia. Bob Giraldi (born January 17, 1939) is an American film and television director best known for directing the music video for Michael Jackson's song "Beat It." His work has garnered many accolades, including several London International Awards, Cannes Advertising Awards, NY International Awards, Addy Awards, Chicago Film Festival Awards and hundreds of Clio Awards. He has also been named one of the "101 Stars Behind 100 Years of Advertising." Description above from the Wikipedia article Bob Giraldi, licensed under CC-BY-SA, full list of contributors on Wikipedia.